6000 product guides for Electrolux.
- Electrolux
- 2024-03-01
- Content production, Production Management
Forget long user manuals and say hello to digitized guides. Curious Mind and our sister companies within Eidra, in collaboration with Electrolux, developed a new user experience: Electrolux for Owners. In one place, customers can access a variety of guides describing their product's programs, as well as how they can schedule service and even purchase spare parts.
Insight driven approach
Using surveys and user tests, we allowed a group to use Electrolux products. Topics like "How do I order a spare part?" and "How do I schedule a service appointment?" arose. Many smart features were left untouched, such as the correct dosage of detergent or programs that are gentler to use. So how do you get someone to use a function they're unaware of?
Accessible and UX-adapted product information
New Electrolux products were tagged with QR codes. Through a simple scan, the user is directed to a landing page where all questions from the test group were answered, along with a variety of user-customized guides describing specific programs and how to take care of their product in the best way possible. Since we know exactly which product the user is facing, we could tailor the content of features and adjust details for that specific machine. With headlines that actually described what a function did rather than the function's name, we could further facilitate the user's experience.
“This is such a damn great feature!”
73 % completion rate
2023-2024
The delivery grew every month
Curious Mind's focus was on delivering content for a product category. The first guides published in the fall of 2023 were received so well by both the organization and users that it was decided to write more guides; this time for the remaining product categories.
In total, we created:
- 140 unique guides
- for 40 different countries worldwide
- resulting in 6000+ versions of our guides.
With the guides now live for Electrolux users, we can see that 73% of all guides are read from start to finish, which is an incredibly positive indication that we delivered content that users found truly useful. As this was a new initiative within Electrolux, at Curious Mind, we had to develop tone and process guides, UX writing guidelines, and templates that are still in use within the organization. Being able to work closely with UX designers within Eidra enabled and simplified the process, as we could early on address what each area of expertise needed to deliver high-quality materials.
“But now I am a little bit surprised. It makes SO much sense! It was simple and very easy”
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