Insight-Driven Content Strategy.
When Preem reorganized its marketing department, they needed an additional resource. During an interim period, one of our consultants stepped in as the web editor-in-charge, tasked with creating a content strategy and setting requirements for web development.
Initiated Insight-Driven Content Strategy
Preem needed to be more relevant to existing customers and attract new ones. To position itself in the market and meet customer needs, we started a strategy in collaboration with Preem's social media manager to unify market communication.
The Result – A Kickstart and Advisory
During an interim assignment, having a content consultant who can handle various aspects of the digital customer journey is often beneficial. At Preem, our consultant kept the ship afloat and contributed to digital content work on both a strategic and operational level. He managed the digital channels' daily operations and helped initiate an insight-driven content strategy.
"Martin quickly became a part of the team and played a vital role as the web editor-in-charge with us. In a short time, he understood our business. He contributed everything from strategic thinking and development requirements to content production and publication."