Investment in content marketing wins award.
Arkitektkopia's Academy was initiated to increase traffic to arkitektkopia.se and convert visitors into loyal customers. Curious Mind was part of the journey, and together, we created inspiring content about the exciting possibilities of printed communication.
"As proof of our work with the Academy, Arkitektkopia, together with Curious Mind, won silver at the Swedish Content Awards 2019 in the Best Turnaround category."
Arkitektkopia, a printing company that has been producing printed materials, drawings, and expo materials since the 1950s, revamped its website in both appearance and content in 2018. In connection with this, the knowledge hub "Academy" was created, consisting of SEO-optimized content aimed at purchasers, marketers, and the industry, covering all possible areas within the printing industry.
Content Specialist with a Pen Full of Ink
Arkitektkopia turned to Curious Mind in search of writers who could create content and realize the strategy for Arkitektkopia's Academy. Together, we further developed the content marketing initiative. Our consultants were on-site at Arkitektkopia, contributing to topic selection, research, and writing articles for the Academy. We also wrote content for Arkitektkopia's newsletter, interviewed industry profiles, and reported on the latest company news.
The Result – an Award-Winning Knowledge Bank
Arkitektkopia's Academy became a knowledge bank where readers have the opportunity to learn more about both the printing industry and Arkitektkopia. Together, we have created a hub with content that inspires and drives relevant traffic – an excellent tool for communicating Arkitektkopia's broad expertise, both internally and externally.
"It's easy to sense that a collaboration is going well, but in this case, we also have quantitative data and proven impact from our work with Arkitektkopia's Academy to back it up. Together with Curious Mind, we won silver in the Best Turnaround category at the Swedish Content Awards 2019, and that is a strong testament to the successful partnership."