A more personal and straightforward bank.
- ICA Banken
- 2020-12-07
- Content Production and Project Management
The new icabanken.se was redesigned to become a more straightforward, personal, modern website that matches the brand. We participated in the project with web editors and copywriters.
"The mission involved building pages, migrating content from the old site to the new one, producing content, and working with UX designers on customer flows through UX copywriting – all SEO-optimized, of course."
A simpler site with a new design
In connection with the selection of a newer version of Episerver as the CMS, the new icabanken.se was built from scratch. The client needed a web editor experienced in managing projects for new websites, comfortable with various CMSs, SEO, and content production to relieve the team. Our consultant joined the project full-time as a web editor and did just that, focusing primarily on migrating and adapting content from the old website to the new one.
The result – a new customer-focused site
In April, the new icabanken.se was launched. The site is designed to make it easier for existing customers to access ICA Banken's value proposition while welcoming prospective customers. Icabanken.se received a significant upgrade with a completely new design, improved structure, and updated and SEO-optimized content where customers are the focus.