Text coaching for Samhall.
- Samhall
- 2020-12-07
- Project Management, Content Production
Through our text coaching model, we helped Samhall create business-driving texts with clear messages. The result was a cohesive tone that clarified and enhanced their offer.
"The collaboration with Johanna began with the aim of ensuring that all newly created texts within Samhall followed the same tone. The fact that the collaboration also allowed me to develop my writing was a big plus."
Developing Brand Communication
When Samhall's bid manager and sales support, Lisa Bunne, was tasked with updating the documents describing Samhall's services in a unified and business-driving manner, she turned to Curious Mind. In consultation with our copywriter Johanna Olsson, they decided to work according to a text coaching model based on ongoing review and feedback of the texts remotely.
Johanna started by familiarizing herself with Samhall's tonality guidelines and policies for external communications. At the first online meeting, she checked in with Lisa to ensure they were in sync in the collaboration. They then set up a timetable and scheduled digital feedback meetings for the first and second versions of the texts.
Curious Mind's Text Coaching Model
As Samhall needed to publish texts continuously, it was natural to establish a process where Lisa and Johanna could review the texts over an extended period. This way, Lisa could easily reprioritize the texts or postpone the delivery by a week if something else came up.
Samhall chose to work according to CM's text coaching model, where Lisa wrote the first version of the text, to which Johanna provided feedback further to enhance Samhall's offer and Lisa's writing. Lisa then revised the text before the final round of feedback with Johanna.
The Result – A Cohesive tone of voice
The purpose of the revisions was to ensure a consistent tone and strengthen Samhall's offer to customers. The result was a dozen texts that highlight and clarify their services while being infused with pride in the important work Samhall does for its customers, employees, and society at large.